My 4 adverts

Planning

Advert Planning

This was the first advert I made, it isn't complete but the design is still there. I disliked the design after a while of making it because I struggled to find anything to fill in the bottom gap, and another picture didn't work well either, so I had to abandon this idea and make another one.

ANOTHER EXAMPLE

This shows one of my first adverts I made, as you can see its a very basic font, with a weird looking star thing surrounding the pizza, i have since removed that. and since then i changed where the logo and slogan are, while also changing the slogan itself. Another thing i changed was the red mist in the background, as i removed it because it looked tacky.

Original Photos

Statement Of Intent

Media Industry:

Regarding the rules surrounding advertising prints, my advertising pieces will be conforming to the Advertising Standards Authorities code of rules. Having read the rules with a good idea of how I want my adverts to come out I will not have to make any big changes towards my products. For example, my piece will not contain any inappropriate content.

Media Representation:

In regards to the media representation in my advertisement, companies rely on advertisements positioning their content within a good light, which includes many areas such as their products and target audience. To create good media representation myself I will apply positive imagery within my product, such as the photographs used. Since these adverts are for a food company, the food used will be visually appealing and attractive for audiences which is what companies need from their advertising team. The setting that the food is within could show a large set around it or very little, so the food is the full attention, in either case the set will look visually appealing to viewers and will contain colours, furniture and props etc. that the target audience for the food company could identify with and be appealed by.

Media Language:

When constructing the advertisements great thought will be applied to the areas such as layout, images, colour scheme, fonts and taglines. These will each be extensively researched by analysing similar advertisements and through connotations such as colour suggestions so that the final product can be most appealing towards the target audience.

Media Audience:

The target audience for this company’s food product is best suited to people of the 16-25-year-old demographic, this has been researched by myself in order to identify a large profile for this group so that advertisement can be of most effectiveness. People within this age range are mostly still going to education which can either be college education, university or an apprentice. Those within this age range typically have little cooking ability or knowledge so generally rely on fast food companies, this food service I will be designing adverts for needs to cater better to this target audience than rivalling companies, so the adverts need to express why this is seemingly the better option for them to choose.

Numerical Date on Take-Away Food

The BBC's Shared Data Unit analysed the latest released by the office for National statistics (ONS). Finding these statistics:

• The UK has seen a  significant 34% increase in fast food outlets between 2010-2018.
• During 2010, the average number of fast food outlets per 100,000 people was 47. It had risen up to 61 outlets per 100,000 people by 2018.
• In nearly every area (204 out of 215 areas) this rate of takeaways per 100,000 people was higher in 2018 than in 2010.

BBC 2016:

• The BBC Good Food Nation Survey found that most people ate fast food on average two days per week.
• But in the 16 to 20-year-old category, one in six ate fast food at least twice a day, with one in eight among 21 to 34-year-olds eating as frequently.
• The study of more than 5,000 people found that half of them thought "a meal isn't a meal without meat". This suggests that there is still a fair market for vegetarian or vegan fast food services.

BBC 2016 Social Media Influence: 

• The survey found that two in five people aged 21 to 34-year-olds had posted a photo of a meal they had cooked, on social networking sites such as Instagram.
• A third had posted a photo of a meal they had eaten in a restaurant.
• And almost one in three have been inspired to cook a meal after seeing a photo on social media.
• Also, 43% in that age group used the internet on their mobile phones to find a recipe while 26% will follow a video recipe on their phone.
• This tells me that if a fast food service can somehow link Social Media within their product or service this could boost their popularity and exposure, this could perhaps be achieved through hashtags or filters relating to their company.

2014:

• British people spend £29.4 Billion on takeaways every year
• The average British person spends a third of their total food budget annually on fast food services.
• £1,304 splurged on 140 non-home-cooked meals.

UK Top 5 Favourite Takeaways:

1. Chinese Food
2. Indian Food
3. Fish and Chips
4. Pizza
5. Fried Chicken

• Men spend far more than women on takeaways, splurging £2,339 every year compared to the £1,355 spent by women. But men are savvier when it comes to making the most of leftovers, using any surplus food to make another meal 10 per cent more frequently than women. 
• Unsurprisingly, younger Brits are spending more on takeaways and eating out – with 25-34s forking out £2,112.14 on them each year, that’s twice as much as those aged 45-54 and almost double the national average

Regional Magazines



Regional Magazines: Their Target Audience

Typically regional magazines aim at the working class/ middle aged audience of readers. Due to the contents of regional magazines tending to include information of importance regarding the community, which can include updates on the region. This type of information and contents of a magazine is often more attractive to older people. The content of regional magazines mostly includes information for the culture and society of the region. They typically include articles about: Property, Restaurants, getaways, events and reviews about parts of the area. This suggests that this is what the target audience wishes to read about within a regional magazine.

Regional Magazines such as Dorset Life, Essex Life and Northern Life typically include photography of the area such as landscapes, which could be appealing to pride in where you live which older generations tend to feel or want to feel. So this inclusion within the regional magazines is influencing that feeling to develop or remain.

Research

The font used on this advertisement is very colourful and positive, it also uses alliteration with 'big.beefy.bliss' to attract their audience. The layout is very popping and large. This attracts young children as they often like bright colours over dull ones.

The font used for this advertisement is very bright and cartoony - hence attracting a young audience. The layout is very up close and large, this attracts a younger audience as they find those kind of things attractive. The colour scheme is very bright and positive, this is obviously done to appeal to their target audience which is children.

This poster uses a very large and easily visible font, this advert would likely be found in a magazine as they use A4. The colour is also very stereotypical as nearly all food adverts use red. The audience this would attract is typically an older teenager of any gender, this is due to the semi-professional look it has but with bright attractive colours.